
Social media has become an essential tool for hotels that want to connect with their customers, offer them a personalized experience and differentiate themselves from the competition.
Likewise, social networks allow hotels to create a brand image, attract new customers, build customer loyalty, provide customer service, manage online reputation and increase direct bookings.
However, not all social networks for hotels are the same, nor do they have the same impact on the hotel industry. Therefore, in this article we will analyze the features, advantages and trends of the best social media for hotels in 2024, based on real data and practical examples.
This way, you will be able to choose the most appropriate social networks for your digital marketing strategy and take advantage of the opportunities they offer. Do you want to know which are the best social media for your tourism business? Read on and we’ll tell you.
The best social media for hotels are an indispensable tool for hotel and tourism marketing in 2024, as they offer multiple benefits for the sector. Some of these benefits are:
- Online visibility: social networks in hotels allow lodging companies to showcase their offer, facilities, services, activities and news to millions of users searching for accommodation on the Internet. In addition, social networks facilitate search engine positioning and the generation of traffic to the hotel’s website.
- Customer attraction: social networks allow hotels to capture the attention of potential customers, especially younger ones, who are inspired, informed and recommend destinations, accommodations and experiences on the networks. In addition, social networks make it possible to segment target audiences and create personalized and effective campaigns.
- Customer loyalty: social networks allow hotels to create a lasting relationship with existing customers, offering them customer service, a personalized experience and added value. In addition, social networks allow to build trust and credibility, through the use of opinions, reviews, influencers and tags.
- Direct bookings: social networks allow hotels to increase their direct bookings, without intermediaries or commissions, facilitating the booking process from the platforms themselves. In addition, social networks make it possible to offer exclusive offers, promotions and discounts to followers.
To obtain these benefits, hotels must choose the most appropriate social networks for their marketing strategy, taking into account the characteristics, advantages and trends of each of them.
The best social media for hotels are an indispensable tool for tourism companies that want to adapt to the changes and opportunities offered by the tourism market in 2024.
These are some of the reasons why a hotel needs social media in 2024:
- Travelers use social media for inspiration, information and to share their travels. Hotels and lodging companies with a social media presence can engage travelers, showcase their value proposition and build trust and credibility.
- Social networks allow hotels to create a community of loyal followers, interact with their customers, offer them personalized attention, solve their doubts, thank them for their comments…
- Social networks allow hotels to differentiate themselves from the competition, showing their personality, their style, their purpose, and provide value to users based on visual and attractive content.
In conclusion, social media is an essential tool for hotels in 2024, allowing them to connect with their customers, offer them a personalized experience and differentiate themselves from the competition.
Instagram is one of the top social networks for hotels in 2024, according to Metricoolsocial media study and other sources. This platform relies on visual content, which is the most engaging and effective in capturing the attention of travelers, especially younger travelers, who are looking for inspiration, information and recommendations on destinations, accommodations and activities.
What is Instagram for hotel and lodging businesses?
Instagram for hotel companies is presented as an invaluable tool for hotels in the business environment. The possibility of transforming a standard account into a commercial one or creating an exclusive profile for the business opens doors to very powerful digital marketing strategies for the year 2024.
With the Instagram for Business app, you gain access to effective tools that allow you to express your organization’s values, highlight your hotel’s unique features and make connections with potential guests.
In addition to strengthening brand presence, an Instagram Business account offers additional benefits, such as detailed information about the audience and tools for lead generation. This platform thus becomes a key ally for promotion and effective interaction with the hotel audience.
How to use Instagram for hotels in 2024?
If we talk about best social networks for hotels, Instagram allows you to create a community of loyal followers, interact with them, build trust and credibility, and showcase the hotel in a unique and differentiated way.
You should keep in mind that in order to use Instagram successfully, hotels should follow a series of tips and best practices, such as:
- Create a company profile, which allows access to statistics, tools and contact options.
- Choose a user name, profile picture and biography that identify the hotel and convey its personality and value proposition.
- Publish quality content that is relevant, original, creative and consistent with the hotel’s brand image.
- Use different formats, such as images, videos, stories, reels, IGTV and direct, to show the hotel’s facilities, services, equipment, activities and news.
- Leverage the potential of influencers, opinions and tags to generate trust, credibility and visibility.
- Interact with followers, responding to their comments, messages, surveys and sweepstakes, and offering them personalized and close attention.
- Measure results, analyzing statistics, engagement and ROI of each publication and campaign.
This way, you can have control over the Instagram profile for your hotel and track it for future digital marketing strategies for hotels .
Benefits of using Instagram for hotels in 2024
In the dynamic tourism marketing landscape, Instagram emerges as a critical tool for hotels in 2024. The platform offers a unique visual digital space to highlight the unique experiences and services a hotel can offer. With the ability to share captivating images and videos, establishments can engage a global audience and convey the essence of their brand in an impactful way.
In addition, Instagram presents itself as an effective channel to interact directly with potential guests. From polls and questions to live stories, the platform provides various features to actively engage the audience and get real-time feedback.
By integrating Instagram into tourism marketing strategies, hotels can build a strong digital presence, increase brand visibility and generate emotional connections with their customers.
Examples of hotel Instagram accounts with optimized and relevant profiles.
Some examples of hotels using Instagram successfully and creatively as one of the best social media for hotels:
- Hotel W Barcelona: this hotel stands out for its iconic architecture, avant-garde design and privileged location facing the sea. On its Instagram profile, the hotel shows its spectacular leisure, gastronomy and wellness offer, with high quality images and videos and a sophisticated and elegant style. The hotel also uses the stories to showcase its events, promotions and collaborations with influencers and brands.

- Hotel Casa Cook: this hotel is a bohemian chic retreat, inspired by nature and local culture. On its Instagram profile, the hotel showcases its relaxed and cozy atmosphere, with images and videos that invite disconnection and enjoyment. The hotel also uses stories to share tips for travelers, playlists and testimonials from its guests.

- The Hoxton Hotel: this hotel is an urban and cosmopolitan space that combines design, art and culture. On its Instagram profile, the hotel shows its eclectic and fun personality, with images and videos that reflect its style, atmosphere and community. The hotel also uses stories to showcase its activities, its offerings and its collaborations with creators and brands.

If you are a hotel and you have an account on this social network, you can take ideas from these instagram profiles and adapt them to your own instagram profile.
How to increase your hotel’s presence on Instagram by 2024?
On Instagram with a hotel profile you can apply various strategies to increase the reach of your business account and get more positive analytics.
Instagram Stories for hotels
This ephemeral tool, with a 24-hour duration, stands as a unique opportunity to highlight key moments and features of your hotel. Ideal for promoting temporary discounts or providing exclusive behind-the-scenes views, these stories offer a touch of urgency and authenticity.
Instagram Reels for hotels
With 15-30 second video snippets, it provides a creative platform to highlight the best of your hotel. From editing to adding special effects, Reels captivate the audience and encourage audience participation, offering a dynamic and engaging format.
Explore Instagram for hotels
Driven by instagram algorithms, Explore consists of relevant content highlighted to users. To maximize the visibility of your hotel profile on Instagram, posting high quality content with thoughtful and targeted tags is key. In addition, Instagram live offers an authentic connection, ideal for events, virtual tours and live interviews, giving the audience a unique and personal experience.
Encouraging interaction is essential on Instagram for hotels.
Social media interaction for hotels, from questions to encouraging followers to leave comments, authenticity and engagement build a strong connection. Incorporating user-generated content reinforces the authenticity of the feed, showcasing real experiences and encouraging others to follow.
Collaboration with Instagram influencers for hotels.
With a solid strategy and attractive rewards, you can generate a significant increase in visibility and sales. These strategies, combined, effectively position your hotel in the competitive world of social media for hotels in 2024.
Facebook, being the oldest social network with the largest user base, remains one of the best social networks for hotels, which is an invaluable resource for the hotel industry in 2024. The platform provides a massive and diverse audience, allowing hotels to connect with potential customers from various parts of the world.
Facebook’s robust advertising functionality offers specific tools to target segmented audiences, promote special offers and highlight each hotel’s unique features.
Despite its longevity, Facebook is not without its challenges and, compared to Instagram, the social network’s audience is larger. Likewise, competition on the platform is fierce with the presence of other emerging social networks.
How to use Facebook for hotels in 2024 optimally and successfully?
In the dynamics of digital marketing, Facebook persists as a fundamental platform for hotels in 2024, despite the existing saturation and competition. Although metrics indicate slower growth and lower engagement compared to other social networks, its massive reach remains an undeniable advantage.
To maximize Facebook’s potential, hotels must adopt specific strategies:
- Company Profile: Creating a company profile is essential, providing access to valuable statistics, contact tools and customization options.
- Powerful Visual Identity: The username, profile picture and cover page should be distinctive elements that reflect the hotel’s personality and value proposition.
- Varied and Engaging Content: Posting quality content, from images and videos to stories and live broadcasts, allows you to showcase your hotel’s facilities, services and news in a creative and authentic way.
- Segmented Advertising: Investment in personalized advertising expands reach and visibility, adapting to specific hotel objectives, target audiences and budgets.
- Encouraging Engagement: Interaction is key to using one of the best social media for hotels. Creating valuable content that invites participation, resolves doubts and offers exclusive incentives strengthens the connection with the audience.
- Community Building: Groups, events, pages and chatbots allow you to offer personalized customer service and build a community of loyal followers.
- Analysis and Optimization: Constant measurement of results, ROI and customer satisfaction provides vital information to adjust strategies and improve performance.
With these tips on how to use Facebook for hotels, you will have a better chance of standing out from the competition.
Here are some key benefits of using a Facebook Company Page as a tourism marketing strategy for hotels in 2024:
- Massive and Diversified Reach: With millions of daily active users, Facebook offers unparalleled reach for hotels, allowing them to reach a diverse and global audience. A Facebook Company Page amplifies this reach by providing specific tools to reach new audiences.
- Content Customization: Facebook Company Pages allow hotels to customize their content in a meaningful way. From regular posts to special events, hotels can tailor their Facebook presence to reflect their unique brand identity and promote exclusive offers.
- Analytics and Statistics: Facebook for Hotels provides comprehensive analytics tools through Page Insights. Hotels can track the performance of their posts, audience reach and engagement, making it easier to make informed decisions to improve content strategy.
- Segmented Advertising: The ability to create specific and segmented advertising campaigns in the tourism and hotel sector is a key differentiator. With detailed targeting options, hotels can reach their target audience directly, maximizing ROI.
- Direct Customer Interaction: Through comments, posts and events on the Facebook Company Page, hotels can interact directly with customers. This real-time communication helps build strong relationships, respond to inquiries and generate an engaged community.
- Reviews and Recommendations: Facebook Company Pages are ideal platforms for customers to leave reviews and recommendations. Positive reviews reinforce the hotel’s reputation, influencing the booking decisions of future guests.
- Improved User Experience: A well-maintained Company Page offers a seamless user experience. Visitors can easily find key information, from contact details to services and amenities offered, improving the overall perception of the hotel.
In short, a Facebook Company Page is an essential tool in the 2024 hotel marketing toolbox that you should boost without hesitation.
Examples of Facebook pages for hotels that stand out.
Facebook pages, as one of the most relevant social networks for hotels, are ideal to promote your tourist service on the Internet and take advantage of the best social networks for hotels. To have a hotel page on Facebook optimized to stand out, we are going to present you some examples of hotel pages on Meta’s social network and you can take them as a reference to promote your own company page.
- Hotel Barceló: this hotel is a benchmark in the tourism sector, with more than 250 hotels in 22 countries. On its Facebook profile, the hotel shows its diversity, quality and innovation, with modern images and videos that reflect its essence and history. The hotel also uses the stories to showcase its events, promotions and collaborations with influencers and brands.

- Hotel The Westin Palace, Madrid: this hotel is an icon of elegance and luxury, with more than 100 years of history. On its Facebook profile, the hotel showcases its leisure, gastronomy and wellness offerings, with high-quality images and videos and a sophisticated and refined style. The hotel also uses stories to share tips, recipes, playlists and testimonials from its guests.

- Hotel Surya-Pan Hotel Refúgio: This hotel is an oasis of nature located in Brazil. On its Facebook profile, the hotel shows its natural environment, a place that enhances the connection with oneself with images and videos. The hotel also uses stories to showcase its facilities, services, activities and offers.

These are just a few examples of hotels using Facebook in an effective and personalized way. If you want to know more about how to use Facebook for hotels in 2024, you can contact SEOTOURISM AGENCY and we will help you without hesitation.
How to optimize the Facebook marketing strategy for tourist hotels?
First, it is essential to understand and clearly define the hotel’s specific objectives on the platform. Whether it is to increase direct bookings, improve interaction with guests or promote special offers, each objective requires a unique and tailored strategy. Thanks to this, you will be able to get the most out of the best social networks for hotels such as Facebook.
Creativity plays a crucial role in optimizing Facebook presence. Developing visually appealing and relevant content that highlights unique hotel features, special events or exclusive promotions can capture the attention of the audience. In addition, leveraging Facebook’s advertising options allows you to reach specific user segments, thus maximizing the impact of the campaign and increasing the likelihood of conversion.
Proactive interaction with the audience is another key aspect. Responding to comments, messages and reviews in a timely and authentic manner builds a genuine connection with customers. Encouraging participation through polls, open-ended questions or even organizing contests can generate a sense of online community and strengthen guest loyalty. Ultimately, optimizing Facebook strategy for hotels involves a holistic approach that combines clear objectives, impactful creative and genuine audience interaction to build a strong and effective presence on the platform.
While Instagram and Facebook are able to gather a serious and engaged community, on Twitter, from now on X, the target audience is different with more than 350 million active users. In fact, the social network takes itself very little seriously, although Elon Musk has big ideas to make this the future Facebook, a space that serves absolutely everything.
For this reason, and many others, having a company profile on Twitter is a wonderful idea for your hotel. If your tourism company wants to attract customers with a lower age range and wants to cause a greater impact on a media and social level, in X you have a secure place.
How to use Twitter (X) for hotels in 2024?
To maximize the potential of Twitter for hotels in 2024, it is essential to follow effective strategies that go hand in hand with boosting another of the best social media for hotels, X. First of all, creating an attractive and professional profile with relevant photos and detailed descriptions is crucial. The inclusion of relevant hashtags will increase the hotel’s visibility among those searching for information about hotels in the area.
Content shared on Twitter should be relevant and engaging, from hotel photos and videos to deals, travel tips and hotel industry news. Maintaining a consistent tone of voice with the brand is essential for digital identity. Actively participating in conversations, answering questions and generating engagement through polls or collaborations will strengthen the connection with the audience.
Twitter provides analytics tools that are critical to evaluating campaign performance. By measuring the reach, engagement and traffic generated by tweets, hotels can adjust and optimize their strategy accordingly. If implemented properly, these Twitter strategies can increase hotel visibility, generate leads and improve overall business results.
Twitter (X) benefits for hotels in 2024
As one of the best social networks for hotels, its dynamic nature and ability to provide real-time information make it the perfect choice for those looking to be relevant in the now. In a world where the speed of information is crucial, Twitter emerges as an indispensable tool to mark presence and actively participate in the conversations of the moment.
- In the News Moment: Twitter stands as the epicenter of current affairs. From global events to local news, the social network condenses information concisely and quickly. Hotels that want to be an integral part of real-time conversations and stay on top of the latest trends find Twitter the ideal platform for sharing, interacting and adapting to an ever-changing environment.
- Relevance in the Present: Twitter’s immediacy allows hotels to not only follow the trends of the moment, but also actively participate in them. From product launches to special events, the network offers a space where relevance is built to the second.
For hotels that want to be in the minds of their audience in the here and now, Twitter provides the perfect window to stand out and connect directly with their target audience.
Tik Tok for hotels in 2024
Tik Tok for hotels has emerged as a powerful promotional vehicle for the hotel industry. The platform, known for its ability to capture the attention of global audiences immediately, has become a strategic ally for hotels looking to reach international audiences effectively.
TikTok, with its short and dynamic video format, has the unique ability to capture the viewer’s attention in a matter of seconds. This translates into an invaluable opportunity for hotels wishing to present their facilities, services and unique experiences in an impactful way. Creativity and authenticity are the currencies of exchange on this platform, allowing hotels to stand out and connect with potential guests in record time.
In fact, the viral nature of TikTok enables hotel content to be shared at an astonishing speed, reaching audiences in every corner of the globe. For a hotel, this means immediate global exposure and the opportunity to attract travelers of diverse nationalities. The platform eliminates geographic barriers, allowing hotels to reach international audiences more easily and effectively than ever before.
Youtube for hotels in 2024
Think YouTube isn’t one of the best social media for hotels? In the dynamic digital landscape of 2024, YouTube continues to be an essential tool for hotels that want to stand out and connect with their audience in an impactful way. The quintessential video platform offers hotels unique opportunities to showcase their facilities, services and experiences in a visually engaging way.
- Quality Audiovisual Content: Youtube is the home of high quality audiovisual content, and in the hotel context, this translates into the ability to present the virtues of a hotel in a detailed and captivating way. From virtual tours of rooms to videos highlighting the unique experiences the hotel has to offer, Youtube allows hotels to show their best side in a way that resonates with potential guests.
- Participation and Community: In 2024, YouTube has evolved to become more than a passive viewing platform. Comments, likes and shares encourage active audience participation. For hotels, this means the opportunity to build an online community, interact with followers and answer their questions.
- Influencer Marketing and Collaborations: The rise of influencer marketing has led to hotels collaborating with content creators on YouTube. These collaborations allow hotels to reach targeted audiences through personalities who already have loyal followings. Reviews, recommendations and experiences shared by influencers can significantly influence viewers’ booking decisions.
In conclusion, YouTube remains a powerful tool for the hotel industry in 2024. Its ability to deliver quality audiovisual content, encourage audience engagement and facilitate strategic collaborations make it an essential component of any visionary hotel’s marketing strategy.
Pinterest for hotels in 2024
Believe it or not, Pinterest is also another best social media option for hotels in 2024. In today’s digital universe, hotel promotion goes beyond simple descriptions. Pinterest stands as a fascinating option to highlight the beauty and exclusivity of hotels, offering a visual platform where aesthetics and details become protagonists.
Discover why Pinterest is the perfect choice to project the essence and advantages of your hotel.
- Appealing Visual Aesthetics: Pinterest for hotels is a visual showcase where pictures speak louder than words. For hotels that want to highlight their interior design, exclusive amenities and unique details, Pinterest provides the perfect canvas. With high-quality photos, you can showcase the elegance of the rooms, the exquisiteness of the cuisine and the unique atmosphere your hotel offers.
- Inspiration for Sophisticated Travelers: The platform attracts an audience looking for inspiration and exceptional experiences. By featuring your hotel on Pinterest, you can connect with travelers who value aesthetics, luxury and unique destinations. Create themed boards that highlight aspects such as “Sophisticated Interior Design” or “Unique Dining Experiences,” providing inspiration for future guests.
- Details that Captivate: Details make a hotel memorable. From bedding to scenic views, Pinterest allows you to highlight the small details that set your establishment apart. Specific boards for unique features, such as “Dream Bathrooms” or “Unforgettable Views,” attract attention and generate interest among users.
- Encourage Direct Bookings: Each pin on Pinterest can direct users directly to your hotel’s website, making the booking process easier. Leverage this functionality to encourage direct bookings and provide users with a seamless, uninterrupted experience from initial inspiration to final booking.
In conclusion, Pinterest proves to be an invaluable ally for hotels wishing to convey their unique identity and seduce sophisticated travelers.
Google My Business for hotels in 2024
Google My Business (GMB) is more than just an information platform, GMB stands as a social network that allows hotels to connect directly with their audience on Google. The Google My Business listing becomes a digital window, and keeping it updated is key to standing out in local searches.
For starters, Google My Business presents itself as a two-way communication channel, allowing hotels to interact directly with their audience. Posting relevant content, responding to reviews and sharing real-time updates are practices that strengthen the emotional connection with potential customers.
Thus, keeping your Google My Business listing up to date is more than a requirement; it is a strategy to meet the expectations of the modern customer. In 2024, travelers are looking for instant and accurate information. A complete and up-to-date listing provides essential details, from check-in times to exclusive services, ensuring that customers make informed decisions and feel confident when choosing a hotel.
Don’t forget that posting real-time content on GMB remains a crucial practice in 2024. Posting about local events, special offers or hotel news keeps the audience engaged and demonstrates the vitality of the property. Hotels that use GMB as an active publishing platform stand out in local searches and position themselves as attractive options for travelers.
We help you to promote your hotel on the internet with the best hotel digital marketing strategies!
SEO TOURISM AGENCY stands as the digital marketing agency that will transform the online presence of your tourism business. We specialize in providing comprehensive solutions, with a particular focus on SEO for hotels, Email marketing, Facebook Ads and online marketing strategies.
In a market where differentiation is key, our digital marketing strategies are tailored to your hotel. In addition, we are not only service providers; we become your strategic ally for digital success.
In fact, we understand that every hotel has specific needs, and we are committed to providing customized solutions that propel your business to new horizons. With a combination of experience, innovation and personalized attention, we are here to take your digital presence to the next level.
You can contact us for more information about the best social media for hotels in 2024:
- Web: https://seotourism.net/
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