Published
May, 2025
Category
Web design, marketing and SEO
client
Gar-van Campers
Web project for a van conversion company
01. The Challenge & Solution
O The main challenge was building a professional, optimized, and brand-aligned website using Hostinger’s builder, a tool with significant limitations in terms of customization and SEO. The client was starting from scratch, without a clear website structure or SEO-oriented content, so the solution was to design a strategy that combined a local SEO approach, a solid architecture with pages for each service, an attractive visual design, and content crafted with storytelling. Despite the technical limitations, we achieved a functional, conversion-ready website that strengthens the brand’s identity and improves organic search engine rankings.
02. Working Process
A complete website was developed from scratch using the Hostinger Website Builder, respecting the tools the client wanted to maintain. A homepage optimized for the keyword “van conversion” was designed with a local focus, and a services section was created with each service having its own page, thus improving SEO and user experience. Additionally, an “About Us” page was written with an emotional branding and storytelling approach, a blog was activated with content designed for positioning, and a downloadable guide was implemented as a lead magnet to capture emails from potential clients. The Google Shopping feed was also reworked, products were categorized, the entire listing system was configured, and the brand image was enhanced throughout the website.
03. SEO And Marketing
Since the website’s launch, its growth has been steadily upward, ranking high on Google for relevant industry keywords, such as van conversions and geolocalized terms. Furthermore, the company has begun appearing as a recommended business in AI search engines, increasing its authority and online visibility. Strategic work has also been done to optimize its Google listing, improving its presence in local searches, attracting more clicks and contact requests. All of this has helped strengthen its brand and attract more qualified clients with a real interest in its services.
03. Perfect Result
The end result was a functional, clear, and visually consistent website, designed to both position and convert. The site conveys trust and professionalism, allowing visitors to easily understand the services offered and encourage them to contact us. Thanks to the SEO structure, optimized content, and the lead magnet, the project is ready to start generating qualified traffic and real business opportunities. Furthermore, the usability on mobile and desktop has been carefully considered, ensuring fluid navigation that reinforces the customer’s perception of value.
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